There are some interesting people in this world who are doing some truly remarkable things. I personally love DJ Khaled’s Snapchat with his inspirational messages, viral catch-phrases and behind the scenes play-by-play of his daily rise as one of the most influential artists of 2016. Seeing this side of DJ Khaled is genius for his brand and makes a perfect fit for other influencers with cult social media followings.
I am all about building one’s personal brand by showing the world what you’re good at and what you are passionate about. What we do best inspires others! On social media we share our everyday occurrences, experiences and thoughts with our peers, friends, family and co-workers. What I struggle with when sharing parts of my personal life and career is, “How much is too much?”
Not an easy question to answer. A pastor of a church and a porn star would clearly have a very different presence on their social media handles (well let’s at least hope so!). There’s no end all be all when it comes to social media etiquette. Keep this in mind as you know your target audience and brand more than anyone else. Always do what's most organic for you!
However, for personal brands I truly believe in sharing a lot and keeping somethings mysterious. Those early morning conversations with your husband or that fight that you had last week with your bestie – do these moments really need to reach platforms like Instagram and Facebook? What do we hold sacred anymore? Are we oversharing or just giving no fucks about what anyone thinks?
I think that we are forgetting how sexy it is to be mysterious. We are all guilty of it. Our favorite fragrance is just that – ours. Getting a pedicure…who hasn’t? A snap of every look that you tried in the fitting room? No thanks, babe. There’s something to be said about a man/woman who doesn’t put all of their cards on the table. You want to get to know them. You want to know what hand they’re dealing.
Let’s all try to find a healthy balance between letting the world in and shutting it out. I know I will. You can’t know where I am right now, who I’m with or what I’m eating. Are you impressed? I hope so!
Keep it sexy my friends!